Search Engine Optimization, or SEO, is more than just optimizing your website for better ranking in search engines. SEO is a gradual organic process to enhance the user experience and online presence of your site and brand which results in search engines ranking your site higher.
Search Optimization
We’ll anaylize your website using an SEO checklist to identify any and all opportunities to improve your website’s search engine performance. Our checklist consists of meta descriptions, keywords, link integrity, and everything in between to increase click-through rates to your website. Our clean and ethical SEO process consistently yields positive results for our clients’ search engine presence.
Local SEO
Local business listings, like Google+ Business and Bing Local, are vital elements of generating leads for all types of businesses that focus on specific areas and regions. Local Search listings rank very well when they are created properly thanks to search engines beginning to focus significantly on local results. Through our Local SEO services, we optimize your local listings and provide strategies to escalate positive reviews as well as improve your online presence and local engagement.
Keyword Discovery
Keywords are an important factor in quality search results so we identify the best keywords for your company to use through a wide range of techniques including client meetings, keyword tools and even competitor analysis. Once we have a solid list of keywords, we research the competitive environment to determine the types of content that would optimize our clients’ ranking.
Website Analytics
A website is a critical ingredient to a solid online presence and keeping track of how that website is performing is just as important. Users react differently to all aspects of a website so you want to make sure that they react positively to your site in every possible way, in order to do this you’ll need to have data of these interactions. We setup analytical collection systems that measure the success rate of your company’s sales funnel. Our systems keep track of all aspects of the website from visitors, visit duration, bounce rates, conversions, and more to which we aggregate and analyze for our clients on a weekly, monthly, and/or quarterly basis.